MICHELLE NOËL
 

THIS IS THE WORK OF MICHELLE NOËL
GRAPHIC DESIGNER & ART DIRECTOR

CURRENTLY Located IN southern CAlifornia

 
california-palms.jpg
 

ZICO COCONUT WATER

.
.
.
 

social media | ooh | IN-STORE + P.O.S

As the Lead Graphic Designer for ZICO Coconut Water at
The Coca-Cola Company, I created and executed ZICO’s graphics for their core line of Natural Coconut Water products.
Ranging from campaign development, to conceptualizing and procuring point-of-sale items. We established a consistent and engaging social media presence, and curated out of home content to connect with the on-the-go consumer.

.
.
.
 
Instgram-Insitu

INSTAGRAM

We wanted to create not just a beautiful feed, but consistently curate engaging content for our consumers.

ZICO_InstagramFeed_iPhone8.jpg
.
.
.
 
GRAY.jpg

HELP YOUR SELF

Summer 2018 was the start of our Help Your Self campaign.
We inspired our consumers to help themselves to
a bottle of ZICO Coconut Water and to help themselves
to whatever makes them feel better from the inside-out.

We activated our campaign from coast-to-coast across
the Greater Los Angeles area and Washington D.C.

.
.
.
 
POS_Rack_4.jpg

SUMMER REFRESH

Pairing with our Help Your Self campaign, we simultaneously launched our Summer Refresh campaign and gave our retail stores beautiful and naturally designed crate racks.

ZICO_ProductOverview.jpg
 

CONCEPT


EXECUTION

Racks-Development_1.jpg
Racks-Development_1.jpg

CONCEPT


EXECUTION

Racks-Development_2.jpg
Racks-Development_3.jpg
 

 

ZICO COCONUT WATER BASED BEVERAGES

.
.
.
 

COCO-refresh | CHOCOLATE PROTEIN

In addition to the Natural line of products, I helped identify the brands presence for ZICO’s emerging Coconut Water based beverages,
including ZICO Coco-Refresh— an Alkaline Water
and ZICO Chocolate Protein— a Plant-Based Protein Shake

 
.
.
.
 
Mockup.jpg

ZICO CHOCOLATE PROTEIN

Welcome to the fresh transformation of ZICO Chocolate Coconut Water. A flavor once part of the Natural lineup has transformed from a common flavor, into a product hedging a growing protein trend and pivoting into a growing adjacent market. Cue the NEW ZICO Chocolate Protein, a plant-based protein drink.

ChocolateProtein_16.9.jpg
 
 
ZICO18_Corrugate_ChocolateProtein_3D_Variety_12pack_16.9floz_072318.png
1918518_ShelfTalker_12x6_ChocolateProtein_16.9_ZICO18.jpg
 
.
.
.
 
coco-refresh-lineup.jpg

ZICO COCO-REFRESH

A vibrant infusion of fruity flavors with a kiss of real coconut water – all in 10 calories. Available in five exciting flavors: Crisp Coconut, Sweet Mango Passionfruit, Cool Watermelon, Sunny Pineapple Coconut, Ripe Strawberry Coconut.

FRONT

BACK

ATHENA_07272018.jpg
COCO-REFRESH-SHOPRITE-MOCKUP.jpg
 
ZICO19_Coco-Refresh_ShopRite_BannerAds_010919-03.png